Guide to the 3 Rating Sections of Google’s E-A-T

Have you ever wondered how Google decides to rank pages in its coveted search results? If you’re like most business owners, you want to crack this code to increase your site’s hits and drive sales faster than your competitors. While Google’s algorithms may seem like a mystery, understanding how it ranks pages is not as difficult as you may think. The newest algorithm Google is employing is known as E-A-T.

What Is E-A-T?

Google’s E-A-T system is the algorithm that Google’s evaluators use to rank web pages in search results. The higher your website’s E-A-T rating, the higher your site will rank in search results. Google implemented E-A-T on August 1st, 2018, replacing many other algorithms that came before it.

E-A-T stands for:

  • Expertise
  • Authoritativeness, and
  • Trustworthiness.

Google uses E-A-T to understand the true purpose of the web page and ranks pages higher if they have some sort of beneficial purpose. Pages that could spread hate, lead to harm, or deceive readers would receive a low rating, along with pages without a beneficial purpose. If a page does have a beneficial purpose, Google ranks them higher based on:

  • The web page creator’s expertise on the subject
  • The authoritativeness of the web page’s creator, the content itself, and the website as a whole
  • How trustworthy the web page’s creator, the content, and the website are

All types of content can receive high E-A-T ratings, from company blogs to forums to medical websites. All that matters is that your web page provides beneficial, truthful, and authoritative content. There are a few strategies you can employ to increase your E-A-T rating.

RELATED ARTICLE: Everything You Needed to Know About Google’s E-A-T and SEO

Tip #1: Amp Up Your About Page

One of the places Google’s E-A-T raters look to determine your website’s expertise, authority, and trustworthiness is your company’s About page. If you have not fleshed out this section already, do so as soon as possible.

Make sure to include the following information to increase your credibility with Google:

  • Your company’s name and address
  • Your website’s mission and goals
  • Any professional credentials and awards
  • Press coverage
  • Years of experience
  • Any other information that highlights your qualifications

Tip #2: Increase Your Social Media Presence

Engagement and sharing with your target audience signals to Google that you and your company are relevant and authoritative.

Set up social media accounts for your company and keep them active. Make sure to use social media to share your content with your followers in a useful, beneficial way. Include social sharing plugins so that your readers can easily share your web content to social media.

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