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Your Page Quality Rating Depends on More Than Just E-A-T

Your Page Quality Rating Depends on More Than Just E-A-T

One of the most powerful ways to draw in traffic for your website is by increasing your rankings on Google’s read more

Why Is Link Building Important in 2020?

Why Is Link Building Important in 2020?

As a successful business owner, you understand how crucial content marketing and keyword research are in read more

How to Optimize Content for Local SEO

How to Optimize Content for Local SEO

Whether you operate a large enterprise that primarily does business online, a small company that utilizes a brick and mortar location, or somewhere in

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Core Web Vitals – How You Can Prepare for Google’s New Ranking Factor

Core Web Vitals – How You Can Prepare for Google’s New Ranking Factor

You need your website in front of the eyes of as many qualified leads as possible to find success in today’s supremely digital business landscape. T

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Boost Your Brick-and-Mortar Sales: Lessons from E-Commerce

Boost Your Brick-and-Mortar Sales: Lessons from E-Commerce

While shopping online continues to grow and rake in big profits, many online-exclusive brands have begun to see the value of a traditional brick-and-m

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The Secrets of Google’s Quality Raters Guidelines and YMYL Site Rankings

The Secrets of Google’s Quality Raters Guidelines and YMYL Site Rankings

The success of any given website can hinge on where it ranks in search engine results. One of the most important factors in how a given website is ran

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How Google’s E-A-T Rating Impacts YMYL Websites

How Google’s E-A-T Rating Impacts YMYL Websites

On August 1, 2018, Google rolled out what is now known as the “Medic Update.” This large, global update further tweaked Google’s algorithms in i

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SEO for Growth During COVID-19: Why Now Is a Great Time to Plant Your Digital Seeds

SEO for Growth During COVID-19: Why Now Is a Great Time to Plant Your Digital Seeds

In these uncertain times, small business owners can view their marketing efforts in much the same way as gardeners do – as a time to get their hands

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Why You Should Address Your Brand SERP – Four Steps to Begin Tracking

Why You Should Address Your Brand SERP – Four Steps to Begin Tracking

A direct search for your brand name is perhaps the ultimate confirmation that you’ve firmly staked your place within the hearts and minds of your ta

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New Year, New Website? 5 Signs It’s Time for an Upgrade

New Year, New Website? 5 Signs It’s Time for an Upgrade

It’s officially 2020, which means the start of something new; a new year, a new decade. It’s common for people and businesses alike to reevaluate

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Local Digital Marketing: Kickstart Your Business Growth in the New Year

Local Digital Marketing: Kickstart Your Business Growth in the New Year

Digital marketing offers local businesses tremendous potential, but many local business owners overlook the value of digital because they believe it

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Digital Marketing Trends to Watch in 2020

Digital Marketing Trends to Watch in 2020

Digital marketing is constantly changing. Consumer habits shift, new products and services cause market upheavals on a regular basis, and marketing pr

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Don’t Neglect Google My Business—Here’s Why

Don’t Neglect Google My Business—Here’s Why

If you own and operate a small locally-focused business, you want to take advantage of every tool at your disposal when it comes to digital marketing.

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Local Search: Why You Need to Invest Now!

Local Search: Why You Need to Invest Now!

Are you dedicating enough time and resources to local search? If not, you could be missing out on some valuable opportunities for conversion

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Generate More Website Traffic with the Latest Google My Business Updates

Generate More Website Traffic with the Latest Google My Business Updates

Google offers business owners an easy way to claim their companies’ online pages and reach the right customers through Google search results. read more

How to Dominate Local Search: A Checklist

How to Dominate Local Search: A Checklist

As a business owner, you have a lot to do. You're the cleaning crew, the accountant, and the customer service rep. And that’s in addition to making

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Establishing Credibility for Your AEO Strategy

Establishing Credibility for Your AEO Strategy

Modern digital marketing professionals understand the importance of search engine optimization

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Adjusting Your SEO Strategy for AEO

Adjusting Your SEO Strategy for AEO

By now, as a marketing professional, you're probably familiar with the term read more

4 Geofencing Tips

4 Geofencing Tips

Businesses today have learned the importance of strategically targeting the right customers in the right area. Through the use of a technique known as

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Think Outside the Blog – Fresh Content Marketing Ideas

Think Outside the Blog – Fresh Content Marketing Ideas

The power of the blog is not to be ignored. On average, brands with blogs produce read more

How to Do SEO: Prioritizing Tasks for Greater Success

How to Do SEO: Prioritizing Tasks for Greater Success

Learning how to do SEO? Before you begin, know that there are several ways to create a successful read more

A Comprehensive Guide to Geofencing

A Comprehensive Guide to Geofencing

Whether your Toledo business is a small, family-run company with a single location or a large corporation with storefronts across the country, you kno

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3 Tips to Improve Your Google E-A-T Rating

3 Tips to Improve Your Google E-A-T Rating

Google is constantly updating the algorithm it uses to rank websites during user searches. Some updates, however, are more important than others. On A

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Guide to the 3 Rating Sections of Google’s E-A-T

Guide to the 3 Rating Sections of Google’s E-A-T

Have you ever wondered how Google decides to rank pages in its coveted search results? If you’re like most business owners, you want to crack this c

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Your Guide to the Google RankBrain Algorithm: Part 4

Your Guide to the Google RankBrain Algorithm: Part 4

RankBrain is Google’s machine-learning artificial intelligence system, which plays a significant part of the company’s overall search result ranki

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Do This to Stay on Top of SEO in 2019

Do This to Stay on Top of SEO in 2019

Search engine optimization is an ever-shifting landscape where guidelines change and different aspects wax and wane in importance. This year may see o

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SEO in 2019: Page Load Speed – The Next Big Thing

SEO in 2019: Page Load Speed – The Next Big Thing

What Does Page Load Speed Mean for SEO? In July 2018, tech giant Google introduced a new update for its mobile search ranking algorithm:

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How to Dominate Local SEO in 2019

How to Dominate Local SEO in 2019

Local search engine optimization (SEO) is an ever-shifting landscape. Many businesses neglect this crucial aspect of their marketing — and to their

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Guide to the Google RankBrain Algorithm: Part 3

Guide to the Google RankBrain Algorithm: Part 3

If you want your company site to rank well in search results, you need to keep an eye on Google’s RankBrain algorithm. RankBrain is Google’s third

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Everything You Need to Know About Google’s E-A-T and SEO

Everything You Need to Know About Google’s E-A-T and SEO

Google’s latest update to their algorithm, E-A-T, is an acronym for the three factors used to determine whether to serve your page as a relevant org

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Guide to the Google RankBrain Algorithm: Part 2

Guide to the Google RankBrain Algorithm: Part 2

Google announced its use of an artificial intelligence system nicknamed RankBrain in 2015. The Google RankBrain algorithm works to oversee search resu

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How Semantic Search Enhances SEO Strategy

How Semantic Search Enhances SEO Strategy

If you opened Google in a tab and searched for “Samuel L. Jackson movies,” what results would appear? A list of Jackson’s top movies will gen

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Google RankBrain Algorithm: A Guide Part 1

Google RankBrain Algorithm: A Guide Part 1

One of the most significant parts of the Google search engine system is the new RankBrain technology, an algorithm that uses machine learning to proce

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AEO 101: What You Should Know About Answer Engine Optimization

AEO 101: What You Should Know About Answer Engine Optimization

If you have a company website, you are likely aware of the importance of having effective read more

The Case for Schema Markup

The Case for Schema Markup

Let’s be clear – traditional SEO is still ve

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Schema Markup for SEO: A Primer

Schema Markup for SEO: A Primer

Search engine optimization (SEO) is a dynamic practice that evolves as fast as technology can. As such, it’s important for businesses to keep up wit

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Marketing-Activated Website: Your Key to Real Results

Marketing-Activated Website: Your Key to Real Results

Your website is often the only thing customers see of your business. It’s crucial that your site delivers a powerful performance to generate and con

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How Voice Search Will Affect SEO

How Voice Search Will Affect SEO

Studies show 40 percent of adults use voice search at least once a day to access applications on their devices. Very few people type the way

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Conquer Digital Marketing With Next Level Content Personalization

Conquer Digital Marketing With Next Level Content Personalization

Businesses have become increasingly reliant on digital marketing, and the word “personalization” has gained a lot of traction in the last few year

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6 Must-Follow Rules in Modern Content Marketing

6 Must-Follow Rules in Modern Content Marketing

Mastering modern content marketing is tricky business. Your content is a staple to your marketing, website, and overall business success. Content stra

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Get to Know Google’s Mobile-First Indexing

Get to Know Google’s Mobile-First Indexing

If you have not yet optimized your site for mobile access, now is the time to jump on board. Studies have shown that 58% of people accessing the inter

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Get Ahead with These 4 SEO Trends

Get Ahead with These 4 SEO Trends

With each new year, marketers try to assess the newest SEO trends and predict what kinds of algorithm updates we can expect from Google. 2018 will bri

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Keyword Research for SEO

Keyword Research for SEO

Keyword research is one of the foundational elements of read more

5 Content Marketing Ideas to Consider If You Don’t Blog

5 Content Marketing Ideas to Consider If You Don’t Blog

Blogging allows businesses to engage their audiences and establish themselves as authorities in their fields. But other types of content marketing ide

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3 Things You Might Not Know About Your Online Reputation

3 Things You Might Not Know About Your Online Reputation

A business or individual’s online reputation isn’t just who they are on the internet. Two out of three people make decisions on who they trust and

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How Custom Content Killed Interruption Marketing

How Custom Content Killed Interruption Marketing

Interruption marketing is an annoyance to many customers. Instead of attracting clients, it turns them off. It used to be the only form of advertisin

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SEO for Growth Launched in Toledo

SEO for Growth Launched in Toledo

Patrick Giammarco certified as SEO for Growth consultant

Toledo, Ohio is the sixth location nationwide to offer marketing activated

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Authority Sculpting

Authority Sculpting

How To Use A High Page Rank Page to Increase the Page Rank of Other Strategic Pages

For modern businesses, the need to promote, mar

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Inbound Link Strategy—SEO That Works Approach

Inbound Link Strategy—SEO That Works Approach

In the world of marketing and promotion, it is the search engine—usually Google—that has become a hot topic of focus and frustration. On the one h

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[UPDATED] Top 10 Google Ranking Factors with Video

[UPDATED] Top 10 Google Ranking Factors with Video

Google has become such a prominent product in our lives that the name of this company and its search engine has become synonymous with Internet activi

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SEO Copywriting

SEO Copywriting

One of the most important things you can do in a world where Internet searches are just a few keyboard strokes or finger swipes away is add value. Thi

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