Top 9 SEO Trends for 2023

Search Engine Optimization (SEO) is a constantly evolving field, and keeping up with the latest trends is crucial for businesses looking to remain com

4 Reasons to Start a Business Blog in 2023

Just two years ago, almost 410 million people read blogs monthly — and on over 20 billion web pages. As insane as these numbers seem, blog readers

How Often Should You Blog and Best Practices for Business Blogging

How often should you blog for your business? This is a question that many owners struggle with – and for good reason! In this blog post, we’ll dis

How to Make Your Website Design More Effective for Conversions

Do you need to increase your website conversion rate? Many businesses and marketers know that a good website design can make all the difference. Co

The Importance of Branding in the Digital Age

In the digital age, it’s more important than ever for businesses to have a strong brand. A strong brand can help businesses stand out from the compe

Quick Guide to Keyword Research for SEO

Keywords are the cornerstone of SEO. Businesses that concentrate on keyword research address the desires, concerns, and objectives of their customers.

Toledo SEO for Local Businesses: How to Increase Online Visibility

As a local business, it's essential to make sure that you're doing everything possible to increase your online visibility. This means optimizing your

Inbound Marketing Strategies for Attracting, Nurturing, and Converting Leads

With every passing year, month, week, and day, the most effective way to market to consumers shifts and changes. Every business needs a solid marketin

Top 7 Business Benefits of Content Marketing

7 Genius Ways to Repurpose Content

Content is king. However, filling your calendar with valuable material can become overwhelming. After all, creating high-quality videos, blogs, and in

5 Practical SEO Tips for Businesses

Taking advantage of today’s digital audience is a must if you want to grow your business. Search engines like Google dominate the space, making it a

How to Create a Groundbreaking Seminar in 2022

It can be hard to know where to start when planning a seminar. You might not even know what questions to ask to begin with. That's why we’ve crea

SEO vs. PPC 2022: Which Should You Include?

It's no secret that SEO and PPC<

10 Reasons to Invest in Content Marketing Now

The first step towards getting people to support your brand is learning how to capture their attention. This is why we recommend investing in Content

3 Inbound Marketing Strategies to Attract Quality Leads

Inbound marketing is a form of online advertising targeting potential customers with

Inbound Marketing vs Outbound Marketing: Which Strategy Is Best for You?

If you are a new and fresh business owner, you would want to utilize the internet to make the most out of your online market opportunities. Inbound ma

How to Write SEO-Friendly Blog Posts

Search engine optimization (SEO) is the ingredient for making your website appear on a per

Digital Marketing 101 in 2022

Need help with content marketing or read more

3 SEO Best Practices

Marketing best practices have changed a lot over the years, haven’t they? If you’ve been in the industry for a while now, you probably didn’t ev

5 Tips for a Highly Effective Local PPC Campaign

Do you ever wonder how your limited marketing budget can take your online presence to the next level? You should look into a local pay-per-click (PPC)

SEO Trends Coming in 2022

Regardless of the industry, products, and services, every company should implement a strong and effective read more

6 Ways to Embrace Video Marketing Trends

Video marketing has come a long way since the first television ad in 1926. From grainy black and white to the full-color experience we have today. Vid

Evergreen Content: 5 Reasons You Should Create

Evergreen content never gets old, will always be relevant, and stays on top of search engine results. It’s more than just a trendy buzzword. It’s

How To Find SEO-Friendly Blog Topics

It’s one thing to have your content optimized for SEO, and it’s another thing for people to see it. You can make the best possible blog post, but

SEO vs PPC: Which One Is More Ideal for Your Business?

Any online business needs traffic to succeed. The success of a website is measured by the number of visitors it attracts. This is a reality that can't

How to Improve SEO with AI

SEO has become far more complex than keyword stuffing and moving on. Optimizing your business within search algorithms is a multi-faceted process, whi

5 Things to Know About SEO in 2021

When used right, SEO, or search engine optimization, is an efficient and effective way to

Digital Marketing Trends to Watch in 2021

The digital marketing landscape is endlessly shifting, so businesses must keep an eye on growing trends to ensure they can keep up in this dynamic ind

Local SEO Vs. Organic SEO: Which Do You Need in 2021?

Search engine optimization (SEO) is a collection of methods

Your Page Quality Rating Depends on More Than Just E-A-T

One of the most powerful ways to draw in traffic for your website is by increasing your rankings on Google’s read more

Why Is Link Building Important in 2020?

As a successful business owner, you understand how crucial content marketing and keyword research are in read more

How to Optimize Content for Local SEO

Whether you operate a large enterprise that primarily does business online, a small company that utilizes a brick and mortar location, or somewhere in

Core Web Vitals – How You Can Prepare for Google’s New Ranking Factor

You need your website in front of the eyes of as many qualified leads as possible to find success in today’s supremely digital business landscape. T

Best Strategies for Building High-Quality Backlinks

Link building is an SEO practice that endeavors

What You Should Know About Local SEO and Voice Search

Search engine optimization (SEO) is a multifacet

Boost Your Brick-and-Mortar Sales: Lessons from E-Commerce

While shopping online continues to grow and rake in big profits, many online-exclusive brands have begun to see the value of a traditional brick-and-m

The Secrets of Google’s Quality Raters Guidelines and YMYL Site Rankings

The success of any given website can hinge on where it ranks in search engine results. One of the most important factors in how a given website is ran

How Google’s E-A-T Rating Impacts YMYL Websites

On August 1, 2018, Google rolled out what is now known as the “Medic Update.” This large, global update further tweaked Google’s algorithms in i

SEO for Growth During COVID-19: Why Now Is a Great Time to Plant Your Digital Seeds

In these uncertain times, small business owners can view their marketing efforts in much the same way as gardeners do – as a time to get their hands

Why You Should Address Your Brand SERP – Four Steps to Begin Tracking

A direct search for your brand name is perhaps the ultimate confirmation that you’ve firmly staked your place within the hearts and minds of your ta

New Year, New Website? 5 Signs It’s Time for an Upgrade

It’s officially 2020, which means the start of something new; a new year, a new decade. It’s common for people and businesses alike to reevaluate

How Custom Labels Can Mimic Web Design for Broader Reach

Today’s custom labels and packaging do more than communicate t

Local Digital Marketing: Kickstart Your Business Growth in the New Year

Digital marketing offers local businesses tremendous potential, but many local business owners overlook the value of digital because they believe it�

Digital Marketing Trends to Watch in 2020

Digital marketing is constantly changing. Consumer habits shift, new products and services cause market upheavals on a regular basis, and marketing pr

Don’t Neglect Google My Business—Here’s Why

If you own and operate a small locally-focused business, you want to take advantage of every tool at your disposal when it comes to digital marketing.

Local Search: Why You Need to Invest Now!

Are you dedicating enough time and resources to local search? If not, you could be missing out on some valuable opportunities for conversion

Generate More Website Traffic with the Latest Google My Business Updates

Google offers business owners an easy way to claim their companies’ online pages and reach the right customers through Google search results. read more

How to Dominate Local Search: A Checklist

As a business owner, you have a lot to do. You're the cleaning crew, the accountant, and the customer service rep. And that’s in addition to making

Establishing Credibility for Your AEO Strategy

Modern digital marketing professionals understand the importance of search engine optimization

Adjusting Your SEO Strategy for AEO

By now, as a marketing professional, you're probably familiar with the term read more

4 Geofencing Tips

Businesses today have learned the importance of strategically targeting the right customers in the right area. Through the use of a technique known as

Think Outside the Blog – Fresh Content Marketing Ideas

The power of the blog is not to be ignored. On average, brands with blogs produce read more

How to Do SEO: Prioritizing Tasks for Greater Success

Learning how to do SEO? Before you begin, know that there are several ways to create a successful read more

A Comprehensive Guide to Geofencing

Whether your Toledo business is a small, family-run company with a single location or a large corporation with storefronts across the country, you kno

3 Tips to Improve Your Google E-A-T Rating

Google is constantly updating the algorithm it uses to rank websites during user searches. Some updates, however, are more important than others. On A

Guide to the 3 Rating Sections of Google’s E-A-T

Have you ever wondered how Google decides to rank pages in its coveted search results? If you’re like most business owners, you want to crack this c

Your Guide to the Google RankBrain Algorithm: Part 4

RankBrain is Google’s machine-learning artificial intelligence system, which plays a significant part of the company’s overall search result ranki

Do This to Stay on Top of SEO in 2019

Search engine optimization is an ever-shifting landscape where guidelines change and different aspects wax and wane in importance. This year may see o

SEO in 2019: Page Load Speed – The Next Big Thing

What Does Page Load Speed Mean for SEO? In July 2018, tech giant Google introduced a new update for its mobile search ranking algorithm:

How to Dominate Local SEO in 2019

Local search engine optimization (SEO) is an ever-shifting landscape. Many businesses neglect this crucial aspect of their marketing — and to their

Guide to the Google RankBrain Algorithm: Part 3

If you want your company site to rank well in search results, you need to keep an eye on Google’s RankBrain algorithm. RankBrain is Google’s third

Everything You Need to Know About Google’s E-A-T and SEO

Google’s latest update to their algorithm, E-A-T, is an acronym for the three factors used to determine whether to serve your page as a relevant org

Guide to the Google RankBrain Algorithm: Part 2

Google announced its use of an artificial intelligence system nicknamed RankBrain in 2015. The Google RankBrain algorithm works to oversee search resu

How Semantic Search Enhances SEO Strategy

If you opened Google in a tab and searched for “Samuel L. Jackson movies,” what results would appear? A list of Jackson’s top movies will gen

Google RankBrain Algorithm: A Guide Part 1

One of the most significant parts of the Google search engine system is the new RankBrain technology, an algorithm that uses machine learning to proce

AEO 101: What You Should Know About Answer Engine Optimization

If you have a company website, you are likely aware of the importance of having effective read more

The Case for Schema Markup

Let’s be clear – traditional SEO is still ve

Schema Markup for SEO: A Primer

Search engine optimization (SEO) is a dynamic practice that evolves as fast as technology can. As such, it’s important for businesses to keep up wit

Marketing-Activated Website: Your Key to Real Results

Your website is often the only thing customers see of your business. It’s crucial that your site delivers a powerful performance to generate and con

3 Ways to Optimize for Voice Search

Search engine optimization (SEO) is a difficult but vital p

How Voice Search Will Affect SEO

Studies show 40 percent of adults use voice search at least once a day to access applications on their devices. Very few people type the way

Conquer Digital Marketing With Next Level Content Personalization

Businesses have become increasingly reliant on digital marketing, and the word “personalization” has gained a lot of traction in the last few year

6 Must-Follow Rules in Modern Content Marketing

Mastering modern content marketing is tricky business. Your content is a staple to your marketing, website, and overall business success. Content stra

Get to Know Google’s Mobile-First Indexing

If you have not yet optimized your site for mobile access, now is the time to jump on board. Studies have shown that 58% of people accessing the inter

Get Ahead with These 4 SEO Trends

With each new year, marketers try to assess the newest SEO trends and predict what kinds of algorithm updates we can expect from Google. 2018 will bri

3 Benefits of Hiring a Dedicated SEO Specialist

When your website needs search engine optimization (

Keyword Research for SEO

Keyword research is one of the foundational elements of read more

5 Content Marketing Ideas to Consider If You Don’t Blog

Blogging allows businesses to engage their audiences and establish themselves as authorities in their fields. But other types of content marketing ide