7 Genius Ways to Repurpose Content

Content is king. However, filling your calendar with valuable material can become overwhelming. After all, creating high-quality videos, blogs, and infographics that educate, entertain, and inspire audiences is no walk in the park.

Content marketing is one of the most challenging digital marketing strategies — especially for small businesses. Fortunately, one technique can help you simplify the creation process: repurpose content you do have. This means transforming existing material into a new format, like turning a webinar into several blog posts.

Keep reading as we discuss 7 practical ways to repurpose content and expand its reach. We’ll walk you through how to capture, engage, and convert your customers without breaking the bank.

1. Check Your Archives for Evergreen Content

Evergreen materials stay relevant for a long time. For example, if you want to repurpose a blog about plants, choose a title like 5 Practical Ways to Grow Tomatoes Indoors instead of The Top 3 Gardening Trends of 2021.

2. Find Inspiration from Your Most Popular Posts

If you’re going to repurpose content, it might as well resonate with your audience. Check your analytics and keep an eye out for the top-performing posts from the past year.

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3. Develop Short Clips

Short-form videos might be the game-changers you need to elevate your online presence! They’re fun and informative, and you can use them as posts or stories. Plus, you can turn one blog post into several 15-second clips.

4. Create an Infographic

If you come across an evergreen blog full of statistics, consider turning it into an infographic. An article on learning types shares that 65% of people are visual learners, and turning a long, number-heavy piece into an infographic will give it new life.

5. Write an eBook

You can keep your pipeline full by offering a free eBook download for people who sign up for your mailing list. In addition to boosting your authority, this content type is also known to enhance your customer engagement.

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6. Develop a Podcast Episode

If you haven’t joined the podcast bandwagon yet, it’s time to reconsider. Recent podcast statistics reveal that 28% of Americans — or a whopping 80 million people — are weekly podcast listeners. Turning your popular posts into episodes is a sure hit!

7. Share User-Generated Content

Got awesome reviews, messages, or one-off tweets from satisfied clients? You can share them as social media posts or artwork for your website. Remember, some people trust online reviews as much as personal recommendations.

Elevate Your Online Presence Now

Content repurposing is one of the best things for small business owners to master. It saves you time and money, reinforces your message, and increases your reach. This strategy can help you provide maximum value for your target market, even without a massive marketing team and budget.

Visit our blog to learn more practical tips to elevate your online presence. With the right techniques, you can dominate digital spaces in no time.

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