6 Ways to Embrace Video Marketing Trends

Video marketing has come a long way since the first television ad in 1926. From grainy black and white to the full-color experience we have today. Video has evolved exponentially across multiple platforms and devices.

What does this mean for marketers? If you aren’t incorporating video into your overall marketing strategy, you will soon find yourself left behind by those who do. This article will discuss how to embrace some of the most popular trends currently impacting the world of online video.

Here are six video marketing trends that will help take your SEO strategy to the next level.

Live Video Streaming

Live streaming is available on all social media platforms and is growing in popularity exponentially. If your business is already utilizing one or two of these channels, it would be beneficial to incorporate this into your marketing plan. Video streaming presents a unique opportunity for marketers to engage with their audience and share experiences that can’t be duplicated.

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Animated Explainer Videos

Explainer videos are the perfect way to enhance your brand’s story. Animated explainer videos are viral right now, mainly because they can be used to convey a message within 30 seconds. This is important if you’re trying to capture someone’s attention in today’s fast-paced world.

360-Degree Video Experiences

360-degree videos allow the viewer to experience the video in every direction. It’s a truly unique and powerful way to attract and engage potential customers because it places them in the center of your story. This approach enhances the storytelling and allows viewers to gain a better understanding of what you’re offering.

Shoppable Videos

Shoppable videos are the newest form of video marketing and they take it a step further by including a shoppable overlay. When creating a shoppable video, you’re placing a buy button directly in the video itself. This allows people to click directly through from their video stream to purchase your products or services without ever leaving the platform.

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Longer Storytelling

Marketers are placing a greater emphasis on storytelling and utilizing the power of video to do so. This means marketers have worked out how to convey a much deeper message in less time. It’s no longer about selling from the first frame now. It’s about creating an emotional connection that will leave viewers feeling inspired and wanting more.

The Continued Growth of Vloggers

Vloggers, or video bloggers, are becoming an increasingly popular way to promote products and services. Why? These influencers already have established trust with their audience. They know what their viewers like and how they can help them succeed in whatever they do. Marketers need to understand the power of authentic relationships.

Video is a growing trend in the marketing world. Are you still not using video? It’s time to catch up!

There are many different types of videos that can be used for your business, and each one has its unique benefits. If you want your business to stay relevant in today’s market, it is crucial to use video as part of your strategy.

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