Top 9 SEO Trends for 2023

Search Engine Optimization (SEO) is a constantly evolving field, and keeping up with the latest trends is crucial for businesses looking to remain competitive in the online space.

Here are the top nine SEO trends that are expected to shape the industry in 2023:

1. Voice Search Optimization

With the widespread adoption of voice-activated devices like Amazon Alexa and Google Home, voice search is becoming increasingly popular. In 2023, businesses will need to optimize their websites for voice search to ensure that they are visible to users who are searching for their products or services using voice commands. This includes using natural language, long-tail keywords, and making sure your website is mobile-friendly.

RELATED ARTICLE: What You Should Know About Local SEO and Voice Search

2. Artificial Intelligence and Machine Learning

Artificial intelligence and machine learning are becoming increasingly important in the world of SEO. In 2023, these technologies will play a key role in helping businesses to optimize their websites and improve their rankings. Google’s AI algorithm, BERT, is already having a significant impact on search results, and this trend is expected to continue.

RELATED ARTICLE: Google RankBrain Algorithm: A Guide Part 1

3. Local SEO

Local SEO has always been important, but in 2023 it is expected to become even more crucial. With the rise of voice search and the increasing use of mobile devices, it’s essential for businesses to make sure that their website is optimized for local search. This includes creating a Google My Business listing, making sure your NAP (Name, Address, Phone Number) information is up-to-date and consistent, and getting listed in relevant local directories.

RELATED ARTICLE: How to Optimize Content for Local SEO

4. Video Content

Video content is becoming increasingly popular, and in 2023 it’s expected to play an even more significant role in SEO. Video content can help businesses to engage with their target audience, build trust, and improve their search engine rankings. This can include creating video tutorials, product demonstrations, or behind-the-scenes videos that showcase your brand and what makes it unique.

5. Structured Data

Structured data is a way of organizing information on your website so that search engines can understand what your content is about. In 2023, the use of structured data is expected to become even more important, as search engines use it to better understand the content on your website and improve your search engine rankings.

RELATED ARTICLE: How Semantic Search Enhances SEO Strategy

6. Mobile-First Indexing

In 2023, it’s expected that mobile-first indexing will become even more important. This means that Google will use the mobile version of your website as the primary source of information when determining your search engine rankings. It’s essential that your website is mobile-friendly, with fast loading times and a responsive design, to ensure that it performs well in mobile search results.

7. Link Building

Link building is an essential part of SEO, and in 2023 it’s expected to become even more important. High-quality links from reputable websites will continue to play a key role in determining your search engine rankings. It’s important to focus on building relationships with other websites in your industry and creating valuable, shareable content that will encourage others to link to your site.

RELATED ARTICLE: Best Strategies for Building High-Quality Backlinks

8. User Experience

In 2023, user experience is expected to become an even more important factor in determining your search engine rankings. This includes things like website speed, ease of navigation, and the overall quality of the user experience. It’s essential to focus on creating a great user experience for your visitors to ensure that they stay on your website and engage with your content.

9. Social Media Integration

Social media is becoming increasingly important in the world of SEO, and in 2023 it’s expected to play an even more significant role. Social media signals, such as likes, shares, and followers, are becoming increasingly important in determining your search engine rankings.

Leverage Local SEO for Your Business

Let’s get to work. Call (419) 540.4437 or email to get started today.

Click below for your free SEO report.

Free SEO Report

Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer (B2C) and business-to-business (B2B) brands. Contact us today for more details about how we can help you enhance your SEO strategy. Call (419) 540.4437 or email

What Are You Waiting For?

Call Us Today