How To Find SEO-Friendly Blog Topics

It’s one thing to have your content optimized for SEO, and it’s another thing for people to see it. You can make the best possible blog post, but it won’t matter when no one is searching. The best SEO approach any business can make is to understand their clients. The good news is that you can access most of this information online for free.


At the core of SEO strategy is research. Look at what your clients are searching for when they are online. What problems do they want to solve? What answers are they looking for?

By understanding the phrases and words they use, you can position your content to catch their attention. It’s not about being liberal with keywords either, as Google discourages stuffing. The algorithm is prioritizing quality appearing at the top of their search platform.

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Google is Your Best Friend

You’ll find that Google has this information set up for you to use. You can use their free tools to get the information you need about your audience.

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Here are some examples:

  • Google Trends: Trends come and go, but they are often an indicator of what people are looking for now. You can use this to your advantage and set up content that will likely get clicks with the trend wave. Search for a topic to see if it’s getting searched or explore current trends.

For example, a Google Trends search for “home care services” reflects a steady increase in search behavior since 2004.

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  • YouTube: YouTube uses the same algorithm as Google. You can search for videos that are getting views and check recent trends. It helps you get content ideas if you’re ever searching for some.
  • Google Suggest: When you type in a query at the Google search bar, it’ll often have suggestions for you. These suggestions come from an analysis of what people commonly search for. It can give you an idea of how people are searching on Google.
  • Related searches: At the bottom of the search page, you’ll find recommendations. These are search terms many other people use, and they can give you an idea about your audience.

Other Platforms

Here are some other platforms and tools you can take advantage of. Many businesses use them to help formulate an SEO plan.

  • Niche blogs: There are likely several blogs and online publications in your industry that get a lot of traffic. Find out what they’re writing about and what’s getting the most activity.
  • Pinterest: A popular social media platform, Pinterest can give you content ideas fast. They have search terms and keyword suggestions similar to Google that can give you an idea of what people often look for.
  • Quora: Quora is a free platform for you to understand the questions people are asking. You’ll see what people find interesting and what’s getting the most activity. It can be a way for you to find your next blog post.

Write Content That Engages

Similar to selling products, you need your content to connect with an audience’s needs. You might answer a question or provide insight into something that’s trending. Once you have a grasp of the tools and platforms available, creating topics will be easy. With Google prioritizing quality, you can project that you are one of the best by understanding your audience.

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