It’s one thing to have your content optimized for SEO, and it’s another thing for people to see it. You can make the best possible blog post, but it won’t matter when no one is searching. The best SEO approach any business can make is to understand their clients. The good news is that you can access most of this information online for free.
At the core of SEO strategy is research. Look at what your clients are searching for when they are online. What problems do they want to solve? What answers are they looking for?
By understanding the phrases and words they use, you can position your content to catch their attention. It’s not about being liberal with keywords either, as Google discourages stuffing. The algorithm is prioritizing quality appearing at the top of their search platform.
You’ll find that Google has this information set up for you to use. You can use their free tools to get the information you need about your audience.
Here are some examples:
Here are some other platforms and tools you can take advantage of. Many businesses use them to help formulate an SEO plan.
Similar to selling products, you need your content to connect with an audience’s needs. You might answer a question or provide insight into something that’s trending. Once you have a grasp of the tools and platforms available, creating topics will be easy. With Google prioritizing quality, you can project that you are one of the best by understanding your audience.
Let’s get to work. Call (419) 540.4437 or email email@example.com to get started today.
Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer (B2C) and business-to-business (B2B) brands. Contact us today for more details about how we can help you enhance your SEO strategy. Call (419) 540.4437 or email firstname.lastname@example.org.