In these uncertain times, small business owners can view their marketing efforts in much the same way as gardeners do – as a time to get their hands dirty. With regular business temporarily impacted by the current challenges, cultivating your digital landscape is what will prepare you for the future. In fact, it’s doubly important in today’s environment to plant the digital seeds that will provide you with a harvest when we emerge from this. Like a garden, it can take months for the first seeds of your marketing campaign to sprout, so be patient and invest the quiet time your business may be experiencing into marketing success for the future.
One thing COVID-19 has taught us all is that you can’t fully prepare for everything the global economy might throw at you. However, there are several steps you can take in the SEO and marketing realm to prepare your business for the end of the current situation.
By now, you know the importance of appearing at or near the top of the SERPs. Craft blogs with keywords and SEO in mind, ensure snippets include keywords, and do an overall website analysis for ranking. With Google’s EAT update, it’s the perfect time to ensure your voice is working toward being an authority in your industry.
Digital marketing and SEO investments take time. The decisions you make now will impact your returns months later. Focus on tracking and analysis of the tactics you’re using now. Consider ways to boost them during this unprecedented time.
Between telecommuting, virtual classrooms, and social distancing, people are spending more time than ever online. Make sure your presence remains strong and continue to demonstrate your authority in the industry. As much as possible, be a voice of positivity. Considering the current news cycle, your followers will be more grateful for a smile than ever.
If you have expertise in a particular area, consider adding video content or even conducting a webinar that helps your customer base – especially if you can’t serve them physically. Video can help boost your SEO efforts and get your name out there on YouTube searches while targeting long tail keywords. In addition, they provide excellent, shareable content for social media, blogs, and media releases.
Recently, Google announced several changes it was making to how it handled GMB profiles in light of COVID-19. Primarily, it has temporarily halted the review feature and allowed businesses to add pertinent information within their business titles and Google Posts. Ensure you’re keeping your audience up to date with any services you’re offering at this time and remain in constant communication to stay front-of-mind with your base.
Gardeners can’t afford to take things easy now – if planting ceases, the garden lies fallow. SEO works the same way – a digital campaign is a long game, and it starts by planting seeds today to sprout in the days to come. While many small business owners continue to hunker down, it’s more important than ever to realize that this, too, shall pass. When we’re on the other side of the COVID-19 situation, the last place you want to be in your SEO for growth efforts is starting over from scratch. Instead, prepare now by planting the digital seeds that will make you more findable than ever in the future.
As many businesses are looking for ways to stay busy during this challenging time, investing in SEO for growth is a crucial first step to staying busy on the other side. Now is an ideal time to get started.
Ready? Let’s get to work. Call (419) 540.4437 or email email@example.com to get started today.