If you want your company site to rank well in search results, you need to keep an eye on Google’s RankBrain algorithm. RankBrain is Google’s third most important ranking signal, meaning that if you want to do well in search results, you are going to have to optimize your web pages accordingly.
RankBrain is an algorithm based on machine learning, or Artificial Intelligence (AI). Google uses RankBrain to sort through search results whenever a user enters a search query. This information helps Google understand and process search results for a better user experience.
Before RankBrain, programmers hand-coded Google’s algorithms. While humans still design and work on RankBrain, the majority of its code runs through a machine learning process. This means that RankBrain runs in the background, tweaking the algorithm on its own.
RankBrain performs the following functions for optimal search engine performance and to sort through rankings:
RankBrain has two basic functions in relation to Google search:
In the past, search engines results were based on keywords and nothing else – all context was missing from the search, often producing inaccurate webpage results. This made the Googling experience very difficult for users, which is why Google developed RankBrain. This algorithm seeks to understand the intent behind the search, rather than the words alone.
If your site does not satisfy a user, you will not reap the SEO awards. If you do satisfy a user, you receive a higher ranking.
To optimize your web page for the best RankBrain results, follow these tips:
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