Quick Guide to Keyword Research for SEO

Keywords are the cornerstone of SEO. Businesses that concentrate on keyword research address the desires, concerns, and objectives of their customers. Further, search engines use SEO keywords to link user queries to websites that address their needs.

If you’re running a business and doing your own SEO, this article will look at several keyword categories and how SEO strategies can use them. It will cover keywords that define markets, terms and phrases that define customers, keywords for products, engaging with thought leaders in the industry, geo-targeted keywords, and more.

Seed Keywords

A set of seed keywords is the basis of keyword research. These keywords are the most basic words that customers will type in to search for a product or service. For example, if you have a furniture business, add seed keywords such as:

  • Sofa
  • Recliners
  • Beds
  • Desks
  • Chairs
  • And more

It may sound broad and less impactful than a more specific approach, but seed keywords will be the basis of your SEO keyword research that will eventually assist you in determining your competition and defining your specialty. Every keyword research tool requests a seed keyword, which it uses to produce a sizable list of keyword suggestions.

Market-Defining Keywords

Market-defining keywords are crucial to your on-page optimization. These are words and phrases that your target audience uses that will describe your business, products, and services.

Add these keywords to each page of your website following SEO best practices. Market-defining keywords can help you get your content creation going. One best practice is to create excellent material for your website or blog and frame these market-specific keywords to appeal to a larger audience and address wider inquiries.

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Industry Thought Leaders

The greatest place to start your keyword research is typically by looking at the keywords that already drive traffic to industry leaders’ and competitors’ websites. Industry thought leaders are organizations in your market niche that are well-known, esteemed, and standard setters.

Although these keywords won’t appear in your home title tag, they are still incredibly useful for your outreach efforts. You can find PR and interview opportunities that can drive targeted traffic to your website by searching for industry thought leaders.

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Geo-Targeted Keywords

Your local SEO rankings heavily depend on geo-targeted keywords. To give your business a local priority in this ever-expanding globe with an ever-expanding market, these keywords guide users to a local set of results.

Don’t limit your keywords to your town or city when using geo-targeted keywords. Include surrounding locations in your area. To reach a more specialized audience in larger cities, segment your geo-keywords by districts and neighborhoods.

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