New Year, New Website? 5 Signs It’s Time for an Upgrade

It’s officially 2020, which means the start of something new; a new year, a new decade. It’s common for people and businesses alike to reevaluate their priorities and decide what they will do to improve in the New Year. That’s why January is named for Janus, the Roman god of beginnings and transitions. In fact, Janus is often depicted as having two faces, one that looks to the past and one that faces forward to the future.

The New Year is the perfect time to take stock of what your business can do to improve while making an actionable plan to get you there. Should a new website be on your list of things to improve in 2020?

Here are a few signs that it’s time for an upgrade. Keep reading…

Your Site Focuses on the Wrong Audience

Who spends more time reviewing your website – your company or your target customer?

Hopefully, it’s the latter.

If your website spends more focus talking about the company than it does providing useful information to the consumer, then it’s time to consider a content overhaul. It is important to display company information prominently, but your company should not be the sole focus on your business website. In other words, if your website focuses on how awesome you are instead of how you, as a business, can solve a customer’s problems, then it’s time to shift the narrative.

Your Analytics Show Traffic Is Declining

If you truly want to see how your business is performing, take a look at your website analytics. You might encounter some unpleasant realities, such as a steady decline in website traffic, outdated or duplicate content, or slow loading times. This can all affect your SEO and how readily customers can find you. Monitoring your Google Analytics continuously is one of the most important things you can do for your website; it can provide clues that are keeping your business website from its full potential.

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Your Website Doesn’t Align With Your Brand Voice Or Story

On a practical level, many company websites don’t tell the story that a company wants to pitch to a target customer. Your website is more than your digital front door, it is most often the first impression that a prospect has with your business — make it count. Maybe you have launched a new product or service recently or simply experienced growth as a company. No matter your company evolution, your website should reflect it.

Your Website Quality Doesn’t Match the Quality of Your Product or Service

Just as your website should accurately reflect your brand’s mission, story, and services, it should also illustrate the level of quality of those services. If your website quality doesn’t do your business justice, it’s time for an overhaul. There shouldn’t be a gap between how you appear online and off – if you can’t say with confidence that your website accurately reflects the quality of what you offer in person, speak to an SEO or web design expert about how you can improve it.

It’s Out of Date

There are a few ways your website can be out of date. Technology is continually evolving, and it requires that we think about the prospective customer and the ways in which they engage with businesses via technology. In today’s competitive business environment, it’s no longer enough to simply have a mobile site – your customer and user experience must be seamless, working across multiple devices with responsive design. Security is another aspect in which a website must be continually modernized – cyberthreats are becoming more sophisticated. A breach could disrupt business operations while eroding consumer trust. As such, if your website runs on a technologically dated platform, it could be time for an update.

If any of these seem familiar, consider upgrading your website in 2020. Toledo SEO can help – contact us for more details and learn how we can bring your website into the new decade.

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