If you have not yet optimized your site for mobile access, now is the time to jump on board. Studies have shown that 58% of people accessing the internet do so on their mobile device. Have you optimized your site for mobile access? If not, you could be missing out on customers who are bouncing to the sites of your competitors.
The process of optimizing your site for mobile devices includes SEO optimization, mobile user experience, and understanding Google’s mobile indexing system. To start off, use Google’s handy Google Search Console to determine if your site is having issues with mobile accessibility. Think of it as a diagnostic tool to determine the health of your mobile site. To take advantage of the best mobile experience, you should also understand Google’s mobile-first indexing.
Google has created a process where the mobile version of your site becomes the starting point for what Google includes in their index, which in turn determines your site’s ranking. The process will index your page and cache it on the mobile devices of your visitors. This allows for faster loading speeds when they return to your site, effectively giving you a speed advantage. Google is slowly making the transition to mobile-everything first, falling in line with internet users. The company is working to make mobile versions the primary version of a site, instead of the desktop priority, as it has been.
The mobile-first indexing process is long and not yet in its final stages. If your site is already optimized for mobile, easy to access, and loads quickly, you may not need to do anything. The Google Search Console likely told you just how user-friendly your site currently is for mobile users. If you don’t yet have a mobile site, make one now. Do not use the conversion of your desktop site for mobile users.
The best advice for giving your site a boost in Google’s top-secret algorithm ranking system is to optimize your keywords, content, and backlinks. SEO specialists know that these aspects of a website are at least part of the algorithm for determining a site’s ranking.
Keywords are great for SEO optimization. Be sure to include keywords users would be using if searching for your specific site. Keywords should occur only a few times per page. Over-saturation will cause a drop in Google’s ranking. Use one or two keywords in the meta description to increase the chances a user will click on your site.
The content of your site is not only important for users, but also for Google rankings. Redundant, inaccurate, or other low-quality content will place you lower in search results. Make your site content useful with videos, how-to guides, and other popular forms of media. Focus on the experience of the user and what they would want to see when visiting your site.
If you haven’t networked with other website developers or bloggers, you need to. The more people linking back to your site, the more relevant Google’s algorithm considers your site. One good way to do this is to invite guest bloggers or writers to your site. Hopefully, they will reciprocate, and you will receive backlinks to your site.
Like all things Google, the process of mobile-first indexing is an intricate and complex system. Ensuring your site is optimized for mobile, useful for users, and has quality content, will help your Google ranking. With Google’s mobile-first system, those sites optimized for mobile will rise to the top of the ranking systems. If you are relying on a desktop site to draw in visitors, you are falling behind your competitors. Increase your mobile site’s availability and you will increase your Google ranking also.
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