Search engine optimization (SEO) is a multifaceted aspect of digital marketing to make your brand and your content more visible to search engine users. An effective SEO strategy requires constant attention and consistent effort, and the rules of the game are constantly changing as search engines alter their algorithms in an attempt to maintain a level playing field for all the advertisers using their platforms.
While it’s important to attract as many potential leads as possible with your SEO strategy, it is imperative to have a strong local focus when it comes to SEO. Nearly half of all searches performed on Google have local search intent, so it is vital to craft a regional SEO strategy that increases the chances of capturing the local audience. It’s also important to know how local searchers are performing their searches and to capitalize on the methods they prefer.
Digital assistants like Amazon’s Alexa, Apple’s Siri, and Google’s Google Assistant are more popular than ever before, and mobile technology is all but universal in the modern world. When most people conduct searches via Google, they do so through their smartphones or other mobile devices, and many of them are using their digital assistants by conducting voice searches.
In each of these examples, location is a primary component of the search. Companies that capitalize on location in SEO are going to see the best results as the Google algorithm will match them with searches more frequently and with greater accuracy.
Over the past several years, companies like Google and Apple have invested heavily in making their digital assistants as intuitive and accurate as possible by including natural language processing. Instead of trying to translate user intent word for word, voice search apps can now interpret intention more easily and provide users with the most relevant results when they conduct voice searches. Location is a crucial component of this process, so it’s up to marketers to align their content and their SEO strategies with the core elements of local SEO and voice search applications.
In a competitive market, there will probably be a broad range of competitive keywords that all the organizations operating within that market will target in their SEO strategies. However, that market likely covers a wide geographic area. While it’s essential to be as competitive as possible with your SEO strategy, you ultimately want to attract the search engine users closest to your business and most likely to do business with you.
If you’re going to take advantage of voice search at the same time, a few tips can help you optimize your local SEO and voice search strategies:
These tips can help you adjust and enhance your SEO strategy to dominate local SEO in your niche. Voice search is more popular than ever, and it is inherently tied to local SEO, so it’s vital to ensure your SEO strategy accounts for this link to see the local SEO results you want.
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Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer and business-to-business brands. Contact us today for more details about how we can help you enhance your local SEO strategy for voice search., call (419) 540.4437 or email firstname.lastname@example.org.