Local SEO Vs. Organic SEO: Which Do You Need in 2021?
Search engine optimization (SEO) is a collection of methods to improve your website’s search engine rankings. Having high rankings allows your site to appear in the first pages of search engine results pages (SERPs) more often, resulting in people visiting your site and doing business with you.
There are currently two types of SEO that both online and offline businesses need: local and organic. The two have different implementations, purposes, and effects. Understanding and applying local SEO and organic SEO will significantly affect your online presence and sales in 2021.
What is Organic SEO?
As mentioned before, there are two types of SEO that businesses need. The first type of SEO you need to know is organic SEO. The word organic pertains to the unpaid methods of making your website rank in search engine results.
It has the benefits of increasing visibility, enhancing brand awareness, and increasing your website’s value over time. And yes, it’s unpaid, so it’s almost virtually free to reap its benefits.
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If there’s organic, there should be inorganic, right? Yep. Inorganic SEO refers to using paid advertisements and placements to appear on the first page of search engines.
However, before you spend money on ads, you must first understand the basics and deal with organic. Because of that, you can put ads and placements on the back burner in the meantime.
Going back to the topic, organic SEO can provide you a global audience if done correctly. According to Oak City Tech, around 94% of search result clicks go to organic results rather than paid ads. Imagine the amount of money you can potentially save by not shelling out investments for search result ads.
What is Local SEO?
The second one is local SEO. It falls under organic since most of the actions you need to do are mostly free. Local SEO has a specific purpose and effect: its goal is for your site to appear on the first page of SERPs of users in your target area.
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Say that your target area is Los Angeles, CA, where your dental clinic or restaurant is located. Performing local SEO allows your barbershop to appear on the first page of a results page when people in Los Angeles search for a dental clinic or restaurant.
Differences Between Local and Organic SEO
Local and organic SEO has a wide array of differences. Let’s dive into the explanations to help you understand better.
Target Audience
The significant difference between local and organic SEO is their target audience. Local SEO focuses on garnering more local clicks. On the other hand, organic SEO boosts the website’s online presence and broadly targets anyone who searches for a specific set of keywords.
For example, local SEO targets people that search for a barbershop in Los Angeles, while organic SEO might target people who search for the keyword “barbershop.”
Optimization Methods
Organic SEO focuses on improving overall website content. It means you need to create better articles, blogs, and website content. It relies on links, keywords, and online traffic.
Local SEO works in an entirely different way. It doesn’t heavily rely on keywords and links. However, building an online presence requires citations, directories, and local listings. You also need to track customer data and reputation management. That is why you need positive reviews to improve your local SEO.
Benefits to Users
Organic SEO benefits any type of digital marketing website. On the other hand, local SEO is location-dependent. That is why it helps brick and mortar businesses. Examples are local service providers and retail stores. E-commerce businesses don’t need to use local SEO because they don’t have a physical store.
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Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer (B2C) and business-to-business (B2B) brands. Contact us today for more details about how we can help you enhance your SEO strategy. Call (419) 540.4437 or email toledoseoforgrowth@gmail.com.