Search engine optimization (SEO) is the ingredient for making your website appear on a person’s search results. When people look for certain products and services on Google or Bing, you want them to find your business. SEO mostly involves keywords that you would incorporate into your web content like blogs.
Although SEO helps you rank higher on search results, simply stuffing your blog posts with relevant keywords will do more harm than good. You cannot trick search engines by adding all the keywords that will make your page rank. Your written content must be equally high in quality as the keywords you use in your blog posts.
Who do you want to serve in the first place? You must know exactly who you want your products and services to serve so you know how to address their concerns. Once you know who you are writing your posts for, you can identify their most pressing concerns and write blogs about those topics.
What is the point of your blog? What problem of your target audience do you want to resolve? Your goals for your blog must be clear so you can focus on answering your target audience’s questions. Suppose you run a small housekeeping service in Toledo, OH. Some members of your target audience might think that they don’t need professional cleaning services. So, a good purpose for your blog may be to convince your target audience why they need cleaning services near their area.
Good titles immediately let your target audience know what to expect when they read your blog. So, your blog title must be equally eye-catching and informative. Consider the example about cleaning services. “5 Reasons Why You Need Professional Cleaning Services” could be a good blog title. You would be letting your audience know exactly what you are offering and what they would get once they read your blog.
You need to fill your content with relevant keywords to drive web traffic. Researching the right keywords is the key to understanding what makes your blogs relevant in a person’s search query. You can find these keywords by analyzing your competitor’s blogs what consumers search for. This strategy can be challenging without professional SEO tools to help with keyword analysis.
For example, if you’re a home health agency trying to rank organically for “home healthcare career” or “nursing jobs near me” performing keyword research to identity search opportunities is critical to success. Without proper research, you may be writing a blog post around a keyword or phrase that nobody (or at least fewer people) searches on. Spend the time in the beginning doing keyword research and your content, not just blog posts, will be more successful.
Once you have the relevant keywords that are related to your core business, be sure to use them in your blog posts. Avoid inserting keywords in your content for the sake of using the keywords. You want your blog post to read naturally. Go back to your purpose for the blog, which should be rooted in solving a person’s problem. Your keywords must make sense in the context of your blog post.
Writing an SEO-friendly blog requires a lot of preparation and analysis. You must know who you are writing for, what problems of theirs you want to solve, find out what they search for, and then use relevant keywords in your content. Finding keywords can be challenging without an SEO professional helping you identify them. Allow us to help you analyze the best keywords related to your business and industry to effectively incorporate them into your blogs.
Let’s get to work. Call (419) 540.4437 or email email@example.com to get started today.
Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer (B2C) and business-to-business (B2B) brands. Contact us today for more details about how we can help you enhance your SEO strategy. Call (419) 540.4437 or email firstname.lastname@example.org.