How to Make Your Website Design More Effective for Conversions
Do you need to increase your website conversion rate? Many businesses and marketers know that a good website design can make all the difference.
Converting a website visit into a conversion is crucial, and it involves convincing a potential customer to take the desired action — like subscribing to a newsletter or making a purchase.
There are many ways to increase your website’s conversion rate to acquire more customers. One of the most effective methods is improving your website’s design. Here are several of the most effective ways to increase conversion rates.
Remember Hicks Law
According to studies, the more options you give someone, the longer it takes them to decide. You can increase your conversion rate in web design by limiting the number of options a user has. If you want your site visitors to take a specific action, provide a clear path to that action rather than a list of options.
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Make Navigation Easy
When you design simple navigation for your website, you help your customers find what they’re looking for faster, so they’re more likely to do business with you.
Rule of Thirds
The rule of thirds determines the best areas on a page to place key content based on where the user’s eye naturally falls.
Negative Space
This is also known as white space, which refers to all of the blank space around your website’s elements. Keep some of the “blank” spaces to make your design look less cluttered and more clean.
Use the F-Layout
When browsing the web, the user’s natural behavior follows an F pattern. You can use this to place all the important elements you want users to see, such as call-to-actions or testimonials.
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Colors
When choosing colors for your website and content, ensure that the color invokes the right emotion from your target audience. For example, too many bright colors can make a user feel tired, so they’re less likely to stay on your site.
Optimize for Mobile Users
Since most of your website traffic comes from mobile phones, it’s crucial that your web design can adjust to any screen size.
Use Images
People are fascinated by human faces. When we see someone’s face, we are automatically moved to feel something or empathize with them. Images should be included in your articles, case studies and testimonials, opt-in pages, and landing pages to increase conversions.
Create Strong CTA Buttons
Make sure your call-to-action buttons are visible on the page. Choose a color that will entice the audience to click. CTAs are important because they begin the process of converting a cold lead into a warm lead.
Remember that you only have eight seconds to capture a website visitor’s attention. Make sure your website design will increase your conversion rate.
A well-designed website can convert more visitors into customers. In contrast, a poorly designed website will almost certainly result in lost sales. Taking the time to ensure that your website’s design is suitable for conversions can pay off.
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