As a business owner, you have a lot to do. You’re the cleaning crew, the accountant, and the customer service rep. And that’s in addition to making your product or delivering your service. Spending time and money on digital marketing may be the last thing on your to-do list, but it’s crucial for capturing local business. While traditional marketing (TV, radio, print, etc.) can be effective (although are losing effectiveness quickly), leveraging digital marketing and search engine optimization (SEO) can expand your reach locally and beyond.
To start dominating local search engine traffic in your area, the first step is take a measure of where you are. Consider the following:
If you’re looking for ways to boost local search traffic and draw in more leads from Google, Bing, and other major search engines, start with the following tips:
More consumers than ever are using mobile devices to research brands and complete purchases. If your website doesn’t look or function correctly on mobile devices, you will likely increase your bounce rate as users click away from your site once they notice it doesn’t load properly. Work with your web development team and ensure collaboration with your marketing and SEO teams so the structure of your site and functionality issues do not impede search traffic to your website.
The Google My Business toolkit allows business owners to edit their Google listings, increasing search traffic by drawing users who search for specific words. Ensure your listing is entirely accurate and keep it updated if any of your business’s basic information changes.
Google and other search engines don’t just look at your business listing and keywords; they also scan the content on your website and raise or lower your ranking based on its quality. Develop content geared toward the local market you’re trying to capture; Google will direct local search traffic to the sites that have the most content relevant to the local search engine user base.
These tips can help your business rank higher in local searches and draw more local search traffic to your website. Consistent attention to your Google My Business listing, developing content geared toward a local audience, and solid web development can lay the foundation for very successful local search traffic growth.
Ready? Let’s get to work. Call (419) 540.4437 or email firstname.lastname@example.org to get started today.