Learning how to do SEO? Before you begin, know that there are several ways to create a successful search engine optimization (SEO) strategy for your website. One of these methods involves prioritizing certain aspects and tasks over others. In general, you want to improve your rankings before getting competitive.
By meeting certain basic SEO needs first, you will be able to address advanced areas later.
The most basic concern to address when improving SEO is making sure search engines like Google can access, index, and rank the site. These search engines employ crawlers to explore all sorts of new content, which includes your site and the pages in it. Make sure your site is crawler-friendly by providing links to different pages, making content accessible without login forms, and ensuring your menu items are in the HTML.
Now that you’re visible in search engine results, you need to provide content that will draw users in. Think about the specific audience your business or website is targeting. Research that audience thoroughly, specifically what their biggest and most common concerns are, and think of content that can answer those questions. Start thinking about common keywords that users may use in queries. Create informational content that includes those keywords and answers, and make sure you update it often.
This step goes alongside creating content. Think about the questions your ideal user will have that relate to your service or topic. Gather the common keywords you notice as you ask these questions and use a keyword search tool to determine how often they are searched, as well as other related terms. Some of these keywords are searched more often than others. A healthy mix of broad and obscure terms ensures you attract enough searchers without getting lost among the competition.
Now that you are providing interesting content to a target market, it’s a great time to secure these recurring visitors to your site by providing an excellent user experience. No matter how great the content is, a barely-functioning site will put off potential users. Design your menus and interface in a way that is simple and easy for users to navigate. Increase the loading speed in the site, as long loading screens cause a loss of interest. Most people use other devices, such as mobile phones, to explore websites. Create a user experience that adapts to most of these devices to improve your SEO.
As an established content creator within your market, you should now focus on expanding your influence to other sites. Improve and fine-tune your content so it is seen as a trustworthy source of authority within your specific field. Doing this can earn you links and shares to your content from other websites, which can amplify your audience. Establish partnerships with other sites and keep creating interesting, authoritative content to earn shares and links, building your SEO.
To improve your click-through rate (CTR) in search engines, take a close look at the meta titles and descriptions for each page that are displayed in search engine results pages (SERPs). Are they effective in summarizing the content? Do they entice the reader to click on that page over other URLs? If not, work on improving these aspects to earn a higher SEO ranking.
Finish improving your competitive edge a and stand out in SERPs by using snippets and schema markups. Snippets are SEO innovations that display listings and structured information from your page in an organized, specific, and useful manner that draws attention and increases visibility. Schema markup is a practice that essentially tells the search engine how to organize that microdata into snippets.
Prioritize the SEO needs of your website in this specific order to ensure you have the basics established before moving on to more advanced needs.
Ready? Let’s get to work on your site’s online findability. Call (419) 540.4437 or email firstname.lastname@example.org to get started today.