The power of the blog is not to be ignored. On average, brands with blogs produce 67% more leads than their non-blogging counterparts per month. Yet joining the blogosphere isn’t for everyone. Even if you don’t blog, your company can still generate a buzz with other content marketing tactics. Use these three fresh content marketing ideas to bring new life to your campaigns – with or without a blog.
Many marketers believe written content is overrated when it comes to securing an audience. They prefer to tell their stories using multisensory approaches such as videos, visuals, and podcasts. In fact, 32% of marketers believe visuals are the most important type of content marketing for their businesses, while only 27% say the same for blogging.
Statistically, consumers respond better to marketing materials that contain more than just print. Consider investing in branded videos, original high-quality images, or a podcast to connect with your audience in ways that go beyond the written word. Multisensory marketing tactics can garner better results than blogging alone, or replace a company blog entirely.
What goes around comes around – especially in marketing trends. Print marketing is far from dead, and can elicit powerful responses from consumers. Create value-driven print marketing materials such as company magazines, guidebooks, and mailers to reach consumers that might not check online for your blog. Using direct mail, for example, can help you get new customers, cross-sell products, and target the exact people most likely to be interested in your product or service.
Customers and search engines are placing more emphasis on quality over quantity. Google consistently ranks authoritative websites higher on the search engine pages. To become an authority in your niche, you must prove to consumers that you understand your industry and can convey clear and accurate information to others. Contrary to popular belief, you can showcase your expertise without blogging.
Create high-quality educational content such as webinars and online courses to establish yourself as a thought leader in your industry. Educational resources can boost your brand’s content marketing indefinitely, with evergreen content you will only have to update occasionally over the years. Educational content can increase your brand’s value to customers, and provide such a wealth of information they won’t miss a blog.
Blogs are powerful, but they aren’t the only type of content marketing that can secure measurable results for your brand. You can improve your company’s reputation, generate better brand awareness, and increase your bottom line with many other types of marketing materials. Explore all the possibilities with the content marketing team at SEO for Growth.
Ready? Let’s get to work on your site’s online findability. Call (419) 540.4437 or email firstname.lastname@example.org to get started today.