Evergreen Content: 5 Reasons You Should Create

Evergreen content never gets old, will always be relevant, and stays on top of search engine results. It’s more than just a trendy buzzword. It’s a real strategy and a must-have for any business.

If you have so many unique topics in mind, stop for a second. One common misconception is that the more unique the content is, the better. This is probably true for niche topics that already have a following. But, what if you’re just starting out?

This is where creating evergreen content helps. Read on for five reasons why you should start creating evergreen content today.

Drives Organic Traffic

In the online world, traffic is everything. It leads people to know more about your brand. It helps you build an online presence organically.

You don’t have to write about trendy topics because it’s what everyone’s Googling right now. They give you views that will only peak briefly, but evergreen content offers steadier traction. People will always be searching for how to remove wine stains from a carpet, but they won’t always be looking for the next big area rug sale in town.

RELATED ARTICLE: How to Find SEO-Friendly Blog Topics

Generates Leads

With evergreen content, you’re not only generating relevant leads today but investing in more for years to come. Every business owner enjoys a good spike in traffic, but that usually drops off over time.

With optimized posts, site visits will be a lot more stable. You don’t have to do a lot of work after a solid evergreen post since it will stay relevant for a long time.

Increases SEO Rankings

Wouldn’t it be great to see your posts at the top of Google’s search results every time? The competition is stiff, as every business is always fighting for visibility.

With timeless content and the right keywords, you can rank well in searches, sometimes even for years on end. Have you ever searched for a topic and found an article written five years ago? That’s because the content is still relevant and valuable today.

RELATED ARTICLE: How to Optimize Content for Local SEO

Saves Time

You don’t have to upload several posts a week for an effective content marketing strategy. It’s tough to write fresh content every day only to find out that no one’s even visiting your site. You only have to write a few articles, then let quality surpass quantity.

You also don’t need to update your blog constantly. If you write a list of the top 10 most expensive laptops, you’ll likely be updating it every year because prices change, and some items may no longer be available in a few years.

Establishes Credibility

Positioning your business as an industry leader is essential to building your brand. Creating evergreen content helps you achieve that.

Have you ever visited websites that are so salesy that it’s hard to find any value at all in their content? If you want to establish your credibility, you must first give value to your audience before you encourage them to support your brand.

Time to Plan Your Content

There are many ways to create an evergreen content marketing strategy, and Toledo SEO for Growth is here for all of your content creation needs. We are the leading web design and SEO agency in Toledo, OH, and we’re here to help plan your content.

Get Started Today

Let’s get to work. Call (419) 540.4437 or email toledoseoforgrowth@gmail.com to get started today.

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Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer (B2C) and business-to-business (B2B) brands. Contact us today for more details about how we can help you enhance your SEO strategy. Call (419) 540.4437 or email toledoseoforgrowth@gmail.com.

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