5 Tips for a Highly Effective Local PPC Campaign

Do you ever wonder how your limited marketing budget can take your online presence to the next level? You should look into a local pay-per-click (PPC) strategy. If you do it right, you will notice instant results on your leads, conversions, and sales.

According to recent PPC statistics, a whopping 65% of consumers click these ads. It’s time to capture, engage, and move these audiences into action through PPC. Read on to discover how to run an effective local campaign.

1.  Know Your Customers

This pro tip might sound like something straight out of a marketing 101 class, but business owners sometimes forget that ads are all about the consumers.

Keep in mind that you pay search engines for every visitor that clicks on your ads. If you don’t target audiences correctly, you might waste your resources on people not interested in your products or services at all!

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2.  Set Budgets and Goals

The next step to rocking PPC ads is to set budgets and goals. Whether you’re investing $2,000 or $5,000 per month on your ads, here are some objectives to consider:

  • Brand awareness
  • Product consideration
  • Leads
  • Sales
  • Remarketing

You can run several campaigns at any given time and divide your budget accordingly. On some days, Google Ads and other platforms may exceed your budget. However, the total will never exceed your monthly allocation.

3.  Take Advantage of Local Listings

One of the easiest ways to boost your local PPC campaigns is to use local listings like Google My Business (GMB). Keep your name, address, and phone number (NAP) consistent across all your listings to avoid confusing search engines and consumers alike.

With a GMB account, you can guide potential customers to your store, monitor reviews, and announce promotions. Claim your location now to jumpstart your PPC success.

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4.  Practice Geotargeting

Geotargeting — a location-based marketing strategy — is essential in maximizing a small budget. To make the most out of your resources, you can focus on key locations. For example, you can choose states, cities, or neighborhoods that can produce the best results for your company.

Remember that a smaller geographic area leads to less traffic, but it’s okay if you can attract quality customers. You can also tell Google which locations you don’t want your ads to pop up by using the negative locations feature.

5.  Use Callout Extensions

When you run PPC ads, you can use ad extensions to show extra business info. Sadly, many advertisers settle for their address, number, or ratings.

There are plenty of ways to get more creative in using these tools. For example, you can use callout extensions like Now Open in Toledo! Doing so can do wonders for your local PPC efforts.

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Grow Your Audience Now

Unlike search engine optimization (SEO) efforts, PPC lets advertisers enjoy quick results while controlling budgets. However, it’s a complex process that requires knowledge, skill, and experience.

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