Digital marketing is constantly changing. Consumer habits shift, new products and services cause market upheavals on a regular basis, and marketing professionals are constantly discovering new ways to reach their target consumers with valuable, information-rich content. As we head into 2020, keep a close eye on the following digital marketing trends and imagine ways to apply them to your own marketing strategies.
Marketing professionals across various industries have noticed that click-through rates seem to be on a decline despite apparent steady success with marketing email open rates. Simply put, consumers are finding new ways to access the products, services, and content they enjoy. Small businesses need to adjust their approach to communicating with their target audiences and explore alternative communication channels.
Two of the most valuable of these alternative communication channels are chatbots and subscription-based content delivery models. Chatbots are sophisticated programs that can mimic the experience of interacting with a live customer service agent, resulting in streamlined operations for the business and an enjoyable experience for the customer.
Subscription-based content delivery models encourage consumers to opt in to receive the content they want the most. This not only benefits marketers by showing them which types of content attract the most traffic but also benefits consumers by providing them with the content they find most valuable.
Google My Business is an incredibly powerful tool for capturing local web traffic. If your company thrives on business from local customers, you need to ensure they can find you and that your content and web pages appear in relevant local searches. Google My Business offers a wide range of tools that allows business owners to claim their business listings on Google Search result pages, edit their listing information in real time, respond to user reviews and comments seamlessly, and deliver content on a schedule.
Google My Business is an often overlooked toolkit that provides fantastic functionality for local businesses. Many small businesses do not recognize the value of solid digital marketing strategy, assuming that traditional local advertising and word of mouth are enough to generate steady local business. A solid local SEO strategy backed by Google My Business offers a robust set of tools designed to capture more local search engine traffic and attract more local customers.
Games are inherently engaging, and the video game market has surpassed that of the film industry over the past decade. With more people than ever interested in game and gaming-related content, creating content that offers interactive experiences capitalizes on this powerful trend. About 91% of buyers are interested in more interactive content experiences. Interactive content can take many forms, from quizzes and surveys to augmented reality and virtual reality experiences, shoppable posts, and 360-degree video tours. Get creative and think of interactive experiences to provide your audience that encourages them to share their experiences with others, growing your brand awareness and building your brand’s credibility at the same time.
Influencers have been a major part of the marketing world for several years now, and their pull with modern consumers is only going to increase in 2020. Social media influencers on Twitter, Instagram, and YouTube generally offer the greatest reach. Consider pitching cross-promotional or sponsored content to influencers with ties to your niche. Some influencers have vast followings, and having their support for your products and services can lead to huge bursts of increased traffic to your brand.
Video content continues to be one of the most powerful marketing tools available, and this trend will continue to gain traction into 2020. With about 74% of modern consumers watching video content at least once per week, every marketing team in every industry should have something allocated to a video content production budget. Additionally, most video content viewers pay attention to ads that roll during their video content, and this should encourage your team to look for new video ad opportunities. YouTube and other streaming services use algorithms to pair appropriate ads with different types of content, so your ads could potentially resonate with your most highly desired consumers and draw them toward your brand.
Digital marketing may be a constantly shifting landscape, but keeping in touch with the latest trends and capitalizing on them in creative ways can help your brand stay ahead of the curve and outperform your competitors in 2020.
SEO for Growth in Toledo offers a full range of digital marketing services that can help you grow brand awareness and attract new customers to your products and services. Contact us today to learn more about how our Toledo-based digital marketing team can help your brand realize your digital marketing goals for 2020.
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