Whether you operate a large enterprise that primarily does business online, a small company that utilizes a brick and mortar location, or somewhere in between, you need to capture the attention of as many potential clients in your local area as possible. While traditional efforts might include billboards, radio and TV ads, mail campaigns, and local news listings, they leave out one of the most crucial – a strategic digital campaign. Digital marketing tactics designed to attract local users can offer a real boost to your local marketing strategy. One of the best ways to leverage this is by optimizing content for local SEO.
Search engine optimization, or SEO, is the process of optimizing all aspects of your business’s website to appear before users searching for products and services within your niche. You’ll utilize important keywords in meta content as well as on-page content like headers, page copy, blogs, and more to ensure Google’s search engine algorithms boost your content up high and in front of the eyes of the very people searching for you. In that same vein, local SEO endeavors to use these strategies to target users in your area.
Ranking high for local keywords popular in your area and engaging in linking strategies that connect you to local news and important area entities are primary strategies for optimizing local search. You’ll become more visible to the very people looking to access products and services like yours within your area. First, however, you’ll need to optimize your content for local SEO.
Web pages geared towards a local audience differ from general or e-commerce websites in a few ways. Primarily – especially if you sell items or conduct services from a brick and mortar location – your local landing page should help users in your area find your location or utilize your services. Even if you sell items on your website, your local SEO efforts should effectively target users nearby.
If this all seems easier said than done, you’re right – it will take some effort to ensure you’re reaching the right audience. Here are two tips to get started:
Now that you have a good idea of your target audience and some keywords specially selected to reach them, you’ll need to incorporate them in a way that appeals to the local consumers near you. The days of stuffing as many relevant keywords into page headers and web copy are long gone. To effectively reach people near you (and avoid content flags from Google’s crawlers), you’ll need to produce high-quality content that is engaging and useful for the people you want to read it.
Perhaps even more so than traditional SEO, local SEO can be tricky to nail down. If you need help optimizing your web copy, blog content, link back structure, and more to capture your local audience, contact Toledo SEO for Growth.
Let’s get to work. Call (419) 540.4437 or email firstname.lastname@example.org to get started today.
Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer and business-to-business brands. Contact us today for more details about how we can help you enhance your local SEO strategy for voice search., call (419) 540.4437 or email email@example.com.