Marketing best practices have changed a lot over the years, haven’t they? If you’ve been in the industry for a while now, you probably didn’t even need to be a search engine optimization (SEO) expert during your time. However, as a modern marketer, it’s time to learn the basics.
These SEO statistics share an interesting fact: a whopping 93% of online transactions begin with a search engine. If you want to start upgrading your digital marketing skills and ranking on Google’s first page, learning about SEO is the best way to start.
Check out these three SEO best practices to boost your leads, conversions, and sales.
Modern consumers are not a patient breed. If your page load speed exceeds three seconds, you risk losing 53% of your visitors. Aim for two seconds or less to keep potential clients interested. Here are some tips to achieve such a feat:
As a marketer, you know how crucial targeting is to your success. In a digital setting, keywords help you attract quality audiences.
It’s best to create long-tail ones that contain your unique selling proposition (USP). For example, using the term best vegan restaurant will do more for your business than the phrase Toledo restaurant. Adding a geo/location descriptor is also a good idea. For example, instead of just skilled nursing, use skilled nursing care in Columbus.
You can also use negative keywords to inform search engines of phrases you don’t want to lead to your site. Using the same example above, a vegan restaurant can include worlds like chicken, beef, and pork in its negative keywords list.
One of the best ways to stand out for potential clients and search engines is to create groundbreaking content. Think about it. When you develop exceptional materials, you get more social shares and inbound links. Not only will this get you more traffic, but it will also boost your authority as an expert on particular topics.
Pro Tip: Don’t settle for a blog that looks like all the other articles online — extremely short and using the exact same sources. Instead, take the time to produce long top-quality posts that offer new and exciting information.
Honing your SEO skills is one of the most financially savvy ways to enhance your long-term online presence. Once you boost your site speed, choose the right keywords, and develop groundbreaking content, you’re well on your way toward digital success.
For more SEO tips, contact our certified SEO consultants. We will help you take your online leads, conversions, and sales to new heights as quickly as possible.
Let’s get to work. Call (419) 540.4437 or email email@example.com to get started today.
Toledo SEO for Growth offers a wide range of digital marketing solutions for companies of all sizes, including business-to-consumer (B2C) and business-to-business (B2B) brands. Contact us today for more details about how we can help you enhance your SEO strategy. Call (419) 540.4437 or email firstname.lastname@example.org.