There was a time when local SEO focused mainly on the keywords that online shoppers were using to find and research products, but today there’s much more emphasis on geography as well.
Although keywords are still important, changes in online shopping habits have made it necessary for businesses to target potential customers by region, because there’s a good chance that one of your customers is right around the corner at this very moment looking for exactly what you sell.
Our Toledo local search engine optimization services can help ensure that those customers find you every time when they’re looking.
Local SEO is a geographically targeted form of search engine optimization that customizes content based on a prospect’s location. A decade ago, web users did most of their shopping from laptop or desktop computers, so the importance of geographically specific content wasn’t as important.
Today, however, most online shopping is done from mobile devices like cell phones and tablets, meaning your customers might be driving around looking for the best flower shop in Toledo, for instance, and local SEO will ensure they come to your door first.
One component of local SEO is using locational keywords in conjunction with traditional consumer keywords, but that’s not all there is to it. Another important tool we can help you take advantage of is the local business profiles that are available through Google, Yahoo, and Bing.
When you claim your business with those profiles, it guarantees that your company will show up on map results, and that your hours, business category, and contact information will be available as well, ensuring customers can find you easily. Our Toledo local SEO services include creating and managing those profiles for you, as well as submitting your NAP (name, address, and phone number) to all the relevant local business directories.
Keywords, Google business listings, and NAP aren’t the only tactics we’ll use to amp up your SEO game, and we’ll also implement other local best practices, which include:
Even though the internet allows customers to shop with businesses all over the world, the significance of shopping locally hasn’t been lost, and local SEO will ensure that prospects in your area will be able to find you when they want to.
Toledo SEO for Growth can help you create and implement an effective local SEO strategy into your overall marketing and SEO campaigns, and bring in more local traffic to your site and more local customers to your business. Call (419) 540.4437 or email firstname.lastname@example.org to get started.